# Can Fine Jewelry, Diamonds & Accessories stores on Shopify handle B2B wholesale orders alongside direct retail? | Expert Answer & Guide

> Yes. Through Shopify Plus B2B wholesale features or custom wholesale discount apps, you can run retail and wholesale operations from a single unified ... Read the detailed technical breakdown and recommendations.

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Can Fine Jewelry, Diamonds & Accessories stores on Shopify handle B2B wholesale orders alongside direct retail? | Expert Answer & Guide

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Can Fine Jewelry, Diamonds & Accessories stores on Shopify handle B2B wholesale orders alongside direct retail?

Yes. Through Shopify Plus B2B wholesale features or custom wholesale discount apps, you can run retail and wholesale operations from a single unified admin.

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In-Depth Engineering Explanation

Wholesale buyers require custom tiered pricing, minimum order quantities (MOQ), and invoice payment terms. We configure dedicated B2B customer logins that automatically reveal wholesale catalogs and bulk order sheets while keeping retail prices visible to standard consumers.

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